Why Your Content Marketing May Be A Waste Of Time

If you’ve ever reached the end of your day and tried to remember just one thing you accomplished, you know the feeling of realizing an entire day has been wasted. But it’s not always that obvious. Much of our wasted time happens with the best intentions. This is especially true in marketing where a lot of time… Read More

How To Create a Year of Blog Content in One Day

When I tell business owners they’re sitting on enough marketing content to last a year, I’m usually met with more than a little skepticism. And that’s putting it mildly. The typical response sounds something like this: “Are you kidding!? The last time I sat down to write an article I ended up staring at a… Read More

The Email App That Knows Your Personality (Really)

There’s no denying email is a huge part of our lives. Most employees spend about 30%, (or 13 hours) of their week on email. And for many of us, that’s on the low side.  Now, there’s a new app aiming to change the way we communicate by offering personality-based suggestions for how we write emails. CrystalKnows.com is… Read More

Maslow’s Hierarchy of Needs for Social Media Marketing

By now you’ve probably decided if your company is going to use social media channels like Facebook or LinkedIn in your marketing. But have you thought about exactly why you are putting the time, money and resources into creating content for those channels? And what exactly do you want to get out of them? The… Read More

3 Ways to Build Your Brand by Doing Less

Dennis Yu recently visited Social Media Dallas to kickoff a series of Special Interest Workshops. He spent two days teaching our group everything from Facebook ads and lessons learned at American Airlines, to how to save time by rollerblading between meetings. It would require an entire book to cover every topic he shared, but I… Read More

Predict What Content Will Do Best in Your Niche

Anyone can judge a blog post by the amount of shares and comments, but those numbers don’t tell the whole story. What does it really mean for a blog post to do well? Is it optimized for a keyword that brings visitors from Google? Does it generate email opt-ins with a great call to action inside the… Read More

3 Subtle Ways Blogging Will Grow Your Business

If you haven’t been living under a rock, you already know that blogging can improve your website’s SEO. And I’m sure you know it can help you build your email list. But the advantages don’t stop there. When evaluating their blog strategy, most people gloss over three important things that can give their business the… Read More

7 Questions to Evaluate New Marketing Opportunities

“An opportunity that doesn’t align with your goals is a distraction, no matter how lucrative it is.” I wrote that piece of advice down for my future self a few years back. I had taken advantage of a few “opportunities” only to be disappointed when they moved me sideways instead of toward my goals. I love a… Read More

Get Inside Your Customer’s Head With These Marketing Feedback Loops

How many times have you executed a marketing campaign without making a single change to the strategy along the way? Chances are you can count those times on one hand. Why? Because a good strategy is flexible, and marketing today requires us to constantly pivot. Marketing, especially online, changes so quickly that a plan without flexibility… Read More

How To Train Your Website To Be Your Best Salesperson

Your website has the potential to be your best salesperson. So why aren’t you treating it like the rest of your sales team? You wouldn’t send your sales team on calls without the proper training and support, would you? And you’d never send them out without making sure they had a great answer for every objection… Read More