Maslow’s Hierarchy of Needs for Social Media Marketing

By now you’ve probably decided if your company is going to use social media channels like Facebook or LinkedIn in your marketing. But have you thought about exactly why you are putting the time, money and resources into creating content for those channels? And what exactly do you want to get out of them? The… Read More

3 Ways to Build Your Brand by Doing Less

Dennis Yu recently visited Social Media Dallas to kickoff a series of Special Interest Workshops. He spent two days teaching our group everything from Facebook ads and lessons learned at American Airlines, to how to save time by rollerblading between meetings. It would require an entire book to cover every topic he shared, but I… Read More

Predict What Content Will Do Best in Your Niche

Anyone can judge a blog post by the amount of shares and comments, but those numbers don’t tell the whole story. What does it really mean for a blog post to do well? Is it optimized for a keyword that brings visitors from Google? Does it generate email opt-ins with a great call to action inside the… Read More

3 Subtle Ways Blogging Will Grow Your Business

If you haven’t been living under a rock, you already know that blogging can improve your website’s SEO. And I’m sure you know it can help you build your email list. But the advantages don’t stop there. When evaluating their blog strategy, most people gloss over three important things that can give their business the… Read More

7 Questions to Evaluate New Marketing Opportunities

“An opportunity that doesn’t align with your goals is a distraction, no matter how lucrative it is.” I wrote that piece of advice down for my future self a few years back. I had taken advantage of a few “opportunities” only to be disappointed when they moved me sideways instead of toward my goals. I love a… Read More

Get Inside Your Customer’s Head With These Marketing Feedback Loops

How many times have you executed a marketing campaign without making a single change to the strategy along the way? Chances are you can count those times on one hand. Why? Because a good strategy is flexible, and marketing today requires us to constantly pivot. Marketing, especially online, changes so quickly that a plan without flexibility… Read More

How To Train Your Website To Be Your Best Salesperson

Your website has the potential to be your best salesperson. So why aren’t you treating it like the rest of your sales team? You wouldn’t send your sales team on calls without the proper training and support, would you? And you’d never send them out without making sure they had a great answer for every objection… Read More

12 Essential Books For Small Businesses [GIVEAWAY]

A few weeks ago I was chatting with two friends of mine, John Price and Evan Tardy, about the business books that have had the biggest impact on our lives and businesses. It was crazy how much overlap we had, but each of us had gotten very different takeaways from each book. There is no doubt… Read More

How To Find Blogging Opportunities Others Are Missing

Have you ever thought about what your competitors are doing that you’re not? If you’re building your blog strategy or looking for ways to improve it, I’m sure this thought has crossed your mind more than once.. or twice. I use a process to quickly find out what the competition is doing for any niche AND if it’s working. Today, I… Read More

Why SlideShare is an Underrated Marketing Opportunity You Can’t Ignore

This article was originally posted on SMC Dallas Why is SlideShare neglected by most?  Business-to-business (B2B) marketing isn’t very sexy, and the thought of browsing PowerPoints in your free time is enough to make most people’s skin crawl. But that’s what I like about SlideShare. Most poorly designed slide decks never see the light of… Read More