The Difference Between A Brochure Website & A Lead Generation Website

When we talk with business owners, we hear a common complaint. They have a trendy website with all the best features, but it doesn’t create any sales.What was supposed to be a marketing asset is just… sitting there.This complaint is so common that we can predict the problem before we ever see the site. Undoubtedly,… Read More

Keyword Intent: The Answer To Attracting High Converting Traffic

If you’ve ever spent any time people watching at the mall, you know that shoppers can be categorized into three basic groups: Those who know exactly what they want and they came to buy it. Those who need something (like a coat) and want to shop at a few different places. Those who came to the… Read More

Why It’s A Bad Idea To Focus Marketing Solely On Your Target Audience

In high school I got a job as a radio DJ. In short, my job was to listen to music and talk to myself. (Not a bad gig for a teenager.) After several years, I got pretty good at talking off the cuff while on the air. I knew how to fill 27 seconds with a… Read More

7 Ways To Boost The Credibility Of Your Blog Content

Credibility may be subjective but there’s a few things we can all agree on that are critical to the credibility of an article. In this post, I’ll give you a checklist of seven things to look for in your own content to quickly build credibility with your readers. Show, Don’t Tell with Visuals Clarity and… Read More

3 Types of Content People Love To Share [Infographic]

Ten articles written about the same topic. One goes viral. Why? What makes one piece of content get shared thousands of times while others slowly fade into obscurity? (Or get lost in your blog’s archives…) The folks at Uberflip teamed up with Buzzsumo and analyzed thousands of posts to find the three types of content that get… Read More

10 Email Templates To Empower Your Company with Content Marketing

On average, B2B customers engage with 11.4 pieces of content before they purchase. That can either be your content or your competitor’s content. You’re a smart business owner, that’s why you constantly publish new valuable content. The problem happens when your less web-savvy prospects don’t know how or where to search your site for the… Read More

The Best Content Marketing Tools To Grow Your Business (New Ebook)

Choosing the right marketing tools for your business isn’t an easy task. Comparing features, testing software out, teaching your team, trying to decide between what you really need and what’s just nice to have… It can be a lot like buying a car (without the annoying salesman.) That’s why we put together a list of content marketing tools we have… Read More

7 New B2B Content Marketing Stats You Need To Know

The Content Marketing Institute just published their always insightful yearly B2B content marketing research and the new findings are encouraging! Below, I’ve included seven of the most interesting and relevant insights for B2B companies that are using or considering content marketing. Let’s dig in! Content Marketing Is No Longer Optional 89% of B2B marketers will use… Read More

7 Free Content Marketing Analytics Dashboards You Can Download

Ever find yourself at a loss for what to search for when looking through your content marketing analytics? If so, I have the perfect solution (7 actually!)! Lucky for us, Google is here to help. Most people don’t realize it but they have an entire FREE dashboard marketplace, you can download and import almost any type of… Read More

The Rise of the Influencer Economy with Ryan Williams

There’s no such thing as a boring conversation with Ryan Williams. Ryan is a former standup comedian, founding member of a social media marketing startup that got acquired by Disney,  marketer at Machinima.com and too many other things to list. On top of that, he’s interviewed over 100 elite influencers from Youtube stars with millions of followers, venture… Read More