When I started the blog for Fluxe, I poured everything I had into it. I knew that if I wrote AMAZING content that really helped people, the traffic (and eventually, customers) would come. And the traffic came…but not like I’d hoped. I wasn’t getting a good return on my time. Something had to change. Most… READ MORE

This is an excerpt of a blog post that I wrote for the Mindset of Networking blog. Click here to read the entire post. Have you been wanting to write more? Maybe on your blog, a guest post on someone elses blog or a newsletter? Not sure what to write about or how to get… READ MORE

I love the sound of my own voice. I used to be a radio DJ and can talk all day. But there was one exception. If I had to talk about my company and services, it just felt wrong. Slimy. Salesy and self-serving. But I had my definitions mixed up.  I was lumping shameless self-promotion,… READ MORE

You might have read about the benefits of guest blogging. But most articles fail to dig below the surface when explaining how guest blogging can actually help your business. The question is, can you can really justify spending time on guest blogging? So I’ve given you my top guest blogging benefits and explained each one… READ MORE

The role of a full-time digital marketing employee is a tough position to hire. Not because it’s your first hire, It’s difficult because you don’t know what you don’t know. How do you evaluate a potential marketer’s knowledge when your a small business and your not sure exactly what your digital strategy should be? This is… READ MORE

How do you really know if content marketing is a smart marketing strategy for your business? Do you wait for someone to try and sell it to you to decide? Do you jump online and do some research? Or are you so overwhelmed with everything else, you just ignore and hope it’ll go away? Figuring… READ MORE

If you could connect with any blogger in your industry, who would it be? Forget about any limitations for a second, who would you choose? In the last few years we’ve had the opportunity to connect with hundreds of incredible bloggers and I’m going to show you a few techniques that will help you get… READ MORE

It’s been a great year for digital marketing. I’ve seen a lot of changes happen in search marketing, content marketing and especially social media but the one thing that I’ve seen grow consistently is the need for quality content on business websites. Below we’ve taken the most interesting and exciting trends from this year and… READ MORE

InboundHound, a search marketing blog, recently posted a blog titled “1st page in Google: a bonus, not a business model“.  We couldn’t agree more.  Getting ranked in Google is certainly an  important part of a digital marketing strategy,  but it’s only a part. In our recent blog post, we highlighted just what Google is doing… READ MORE

Podcast: Play in new window | Download

Whenever I have the opportunity to chat for a few minutes with Eric Goss, I’d jump on it. My conversations with Eric turned always out to be not only really interesting but they have a habit of throwing my entire day off because the guy really makes you think. If you’re not careful, you’ll be… READ MORE