Did you know that great testimonials can be up to seven times as effective as paid advertisements?
Testimonials have the power to win prospects and and used in a million different ways. But the toughest part is usually remembering to collect them. This week I’m going to show you a few tweaks I made to my testimonial process that have helped me land some of my best clients.
At the first meeting, after you’re finished going over the details of the project, include a reminder for yourself to simply ask, “If we achieve the goals outlined in this meeting and your 100% happy with the work we’ve done, would you mind writing a testimonial at the end of this project?” The client will always say yes, and I tell them I’ll remind them at the end of the project.
Then go straight to your calendar and create an appointment to make sure you don’t forget!
At the end of the project, ask the client in-person or over the phone if they would still write a testimonial for you. If they agree, tell them you’ll remind them by sending an email or Linkedin request for recommendation. The key is to make it as painless as possible for them to complete it so do this immediately!
Don’t be afraid to ask your client to be specific when writing your testimonial. A vague recommendation is like a limp handshake. It makes for a terrible first impression.
Always make sure to thank the client after they’ve written your testimonial. And if you really enjoyed working with them, don’t hesitate to return the favor!
How do you make sure you don’t miss valuable testimonials?
Image by quacktaculous