I got an email from a client the other day with an urgent subject line.
I quickly opened it and was glad I did.
Turns out he was ecstatic about the email sequence we'd built for him.
His sequence had just help close 3 clients in the past week AND it cut the sales time usually spent with prospects before signing by two-thirds!
This was great news since that client is in complex industry selling high dollar services to investors.
He also mentioned a few other interesting things about the prospects he just closed...
Today I want to talk about how you can do the same thing with email sequences. No matter what industry you're in.
Marketers like to make automated email sequences sound complicated but they're really not.
The secret to a great email sequence isn't so secret, it's just being as helpful online as you are in person.
Look at the 3 insights above, you can see how that's true.
An email sequence is nothing more than some or all of your sales process distributed through a series of emails.
It anticipates questions, objections and delivers resources your prospect wants throughout their journey.
The only difference is, you get to set the pace and can monitor your prospect's progress along the way : )
Email sequences rely on triggers to send automated emails. There are countless ways an email sequence is triggered, but some common actions are: opting-in for a content upgrade, clicking a link inside another email, purchasing a product or filling out a contact form.
No matter what kind of sequence you build, keep these tips in mind to make it successful:
A great place to begin is using an email course to introduce new subscribers to your brand.
I've created a template for you below that works excellent for a product or service business. Change it however you'd like to fit your brand.
Day 6: Proof and call to action – Give them a testimonial or evidence of your abilities/success. Include a way for them to take action (and make a special offer if you'd like).
After the sixth email is sent, you can set your email marketing software to move the email subscriber to your general newsletter list.
Need help building and executing a content marketing strategy for YOUR business but don't have time? Click here to request a proposal or click to schedule a quick call to learn more.
Joel Widmer is the Founder & CEO of Fluxe Digital Marketing—a content marketing shop that helps smart businesses create, produce and promote their content through a unique one-on-one interview process. When he’s not working, Joel can be found trying new restaurants with his wife and son.