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How To Organize Your LinkedIn Sections
By Joel Widmer | Social Media
Linkedin now allows you to reorder any movable box on your profile to organize what you want visitors to see on your profile first. Check out the video below on how to do it.
So the question is: How should I organize my profile?
How you should organize your profile is not a “one answer fits all” question. It varies depending on the situation your in. The goal of organizing your profile is to optimize it for your audience. NOT yourself. Who is the target demographic that you want visiting your profile? And what are they coming there to see? For example, my target demo is potential clients. Therefore, my top 3 boxes are my summary, recommendations and the best way to contact me. I want them to see what I’m all about, that I’m legitimate and how to reach me. Again the number one question is, What do my visitors want to see? And how do I make it easiest for them to find what they want?
Here’s my recommendations for a few different types of career situations and how to organize their sections:
Student: Education, Experience, Resume, honors and awards
In transition: Resume, Experience, summary and contact info
Entrepreneur: Summary, Contact Settings, Recommendations, Apps for a presentation from slideshare or a white-paper on your expertise.
Employee: Summary, Experience, Recommendations
Networker: Summary, Recommendations, Groups, Social apps (e.g. blog and twitter feeds)
How did you organize your sections? Let me know in the comments.
Joel Widmer is the Founder & CEO of Fluxe Digital Marketing—a content marketing shop that helps smart businesses create, produce and promote their content through a unique one-on-one interview process. When he’s not working, Joel can be found trying new restaurants with his wife, son, and daughter.