7 Ways To Boost The Credibility Of Your Blog Content

Credibility may be subjective but there’s a few things we can all agree on that are critical to the credibility of an article. In this post, I’ll give you a checklist of seven things to look for in your own content to quickly build credibility with your readers. Show, Don’t Tell with Visuals Clarity and […]

3 Types of Content People Love To Share [Infographic]

Ten articles written about the same topic. One goes viral. Why? What makes one piece of content get shared thousands of times while others slowly fade into obscurity? (Or get lost in your blog’s archives…) The folks at Uberflip teamed up with Buzzsumo and analyzed thousands of posts to find the three types of content that get […]

Answer These 10 Questions To Focus on What Matters Most in Your Business

We ask ourselves questions almost every moment of the day. Every decision we make is an answer to a question. Every goal we set is fueled by questions. I love this quote by James Stephens: We get wise by asking questions, and even if these are not answered, we get wise, for a well-packed question […]

10 Email Templates To Empower Your Company with Content Marketing

On average, B2B customers engage with 11.4 pieces of content before they purchase. That can either be your content or your competitor’s content. You’re a smart business owner, that’s why you constantly publish new valuable content. The problem happens when your less web-savvy prospects don’t know how or where to search your site for the […]

The Best Content Marketing Tools To Grow Your Business (New Ebook)

Choosing the right marketing tools for your business isn’t an easy task. Comparing features, testing software out, teaching your team, trying to decide between what you really need and what’s just nice to have… It can be a lot like buying a car (without the annoying salesman.) That’s why we put together a list of content marketing tools we have […]

How to Create a Blog Content Calendar [FREE TEMPLATE]

Your content calendar is the brains of your content marketing strategy. Done right, it can lead you to where you want to go and help you stay focused along the way. But if you don’t do it at all, it’ll cause endless headaches and take twice the time for half the result. What would you […]

7 New B2B Content Marketing Stats You Need To Know

The Content Marketing Institute just published their always insightful yearly B2B content marketing research and the new findings are encouraging! Below, I’ve included seven of the most interesting and relevant insights for B2B companies that are using or considering content marketing. Let’s dig in! Content Marketing Is No Longer Optional 89% of B2B marketers will use […]

7 Free Content Marketing Analytics Dashboards You Can Download

Ever find yourself at a loss for what to search for when looking through your content marketing analytics? If so, I have the perfect solution (7 actually!)! Lucky for us, Google is here to help. Most people don’t realize it but they have an entire FREE dashboard marketplace, you can download and import almost any type of […]

The Rise of the Influencer Economy with Ryan Williams

There’s no such thing as a boring conversation with Ryan Williams. Ryan is a former standup comedian, founding member of a social media marketing startup that got acquired by Disney,  marketer at Machinima.com and too many other things to list. On top of that, he’s interviewed over 100 elite influencers from Youtube stars with millions of followers, venture […]

How to Hire a Blogger That Gets Results: The Definitive Guide

How do you hire a blogger that understands difference between effective content marketing and ineffective content marketing? Take a look at the chart below from CMI.   Turns out effective companies know what content marketing success looks like. The cornerstone of a good content marketing strategy is your blogger. So if you don’t know how to […]