Joel Widmer is the Founder & CEO of Fluxe Digital Marketing—a content marketing shop that helps smart businesses create, produce and promote their content through a unique one-on-one interview process. When he’s not working, Joel can be found trying new restaurants with his wife, son, and daughter.
By Joel Widmer | Content Marketing , Lead Generation
When we talk with business owners, we hear a common complaint. They have a trendy website with all the best features, but it doesn’t create any sales. What was supposed to be a marketing asset is just… sitting there. This complaint is so common that we can predict the problem before we ever see the site. Undoubtedly, […]
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By Joel Widmer | Content Marketing , Success
A 2021 study by SEMRush found that marketers’ biggest challenges were generating traffic, quality leads, and content that resonated with their audiences. What was the solution? Improve content quality and focus on SEO. And guess what… You’ll need to hire the right blogger to achieve both of these things. The blogger you hire becomes the […]
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By Joel Widmer | Email Marketing & Automation
Welcome emails are a great opportunity to engage with new customers. Here are nine best practices for creating an effective welcome email series.
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By Joel Widmer | Coaching/Consulting , Tools & Resources
If your content strategy is the vehicle that drives your marketing, your content calendar is the road map that’ll get you where you want to go. If you follow it, you and your team will stay on track and be ahead of your publishing schedules. Without it, your content marketing process is reduced to an inefficient guessing […]
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By Joel Widmer | Email Marketing & Automation
By following these simple steps, you’ll be able to start reaching out to your customers successfully using email marketing services.
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By Joel Widmer | Email Marketing & Automation
I got an email from a client the other day with an urgent subject line. I quickly opened it and was glad I did. Turns out he was ecstatic about the email sequence we built for him.His sequence had just helped close three clients in the past week AND it cut his time spent with prospects before […]
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By Joel Widmer | Authority & Thought Leadership , Content Marketing , Increasing Traffic
Interview-Based Blogging is the method we use with all our clients, and it’s the best way for fast-growing companies to engage their prospects and customers.
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By Joel Widmer | Content Marketing , Increasing Traffic , Lead Generation
Let me introduce you to Ray and Janine. Ray is an experienced entrepreneur with a fast-growing service business and several successful exits behind him. After 15 years, he knows exactly what he needs to focus on and it’s not content marketing. In order to meet his aggressive business goals, Ray knows he needs to assemble a lean […]
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By Joel Widmer | Content Marketing
How do you really know if content marketing is a smart strategy for your business? Do you wait for someone to try and sell it to you? Do you jump online and do some research? Or are you so overwhelmed with everything else, you just ignore it and hope you won’t regret it? Figuring out […]
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By Joel Widmer | Content Marketing
Any number of roadblocks can get in the way of publishing a piece of content. Sometimes, the writing process takes a backseat to more pressing work. Editors or designers can fall behind. Maybe your website goes down because of a security error and publishing on time is impossible. Whatever the reason, when other people or external circumstances […]
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