7 Free Content Marketing Analytics Dashboards You Can Download

Ever find yourself at a loss for what to search for when looking through your content marketing analytics? If so, I have the perfect solution (7 actually!)! Lucky for us, Google is here to help. Most people don’t realize it but they have an entire FREE dashboard marketplace, you can download and import almost any type of… Read More

The Rise of the Influencer Economy with Ryan Williams

There’s no such thing as a boring conversation with Ryan Williams. Ryan is a former standup comedian, founding member of a social media marketing startup that got acquired by Disney,  marketer at Machinima.com and too many other things to list. On top of that, he’s interviewed over 100 elite influencers from Youtube stars with millions of followers, venture… Read More

How to Hire a Blogger That Gets Results: The Definitive Guide

How do you hire a blogger that understands difference between effective content marketing and ineffective content marketing? Take a look at the chart below from CMI.   Turns out effective companies know what content marketing success looks like. The cornerstone of a good content marketing strategy is your blogger. So if you don’t know how to… Read More

The Top 3 Free WordPress Plugins For Building Your Email List

Digging through dozens of WordPress plugins to find the best ones is never a “quick task”. Add high quality and free the requirements and you’ve just spent half your day researching, downloading and testing dozens of plugins that claim to be the best. But email marketing is essential. Email marketing yields an average 4,300% return on investment for businesses… Read More

Here’s Why It Pays To Get Your Sales Team More Involved In Content Marketing

Your customers, on average, look at nearly a dozen pieces of content before finalizing a purchase. They would rather check out content than look at ads when learning about a company and its offerings. This demand keeps marketers busy—88% of B2B companies are turning to content marketing to supplement their sales efforts. Marketers know the… Read More

Content Upgrades: The Single Best Strategy To Grow Your Email List

Think about this question for a second: Why does your website exist? If you said to generate leads, make more sales, or build an audience, you’re in the right place. Each of those answers is a goal for a successful website, and meeting those goals starts with one thing: collecting names and emails. In this post, I’ll show… Read More

Advanced LinkedIn Search Tips to Find Your Prospects Faster

A recent survey has shed more light on the habits of top salespeople on LinkedIn. The survey studied how they use LinkedIn compared to everyone else. The LinkedIn search feature turned out to be the main reason top sellers use LinkedIn. The results showed 76% of the top sellers use LinkedIn to identify potential contacts,… Read More

3 Ways to Position Your Key Employees as Industry Thought Leaders

Thought leaders never start out as thought leaders. They earn that title from constant growth (the “thought”) and build a following of people who listen and take action on what they say (the “leader”). So, at what point did they graduate from employee to thought leader? After working with dozens of thought leaders across different… Read More

5 Content Marketing Habits That Cause Blogs to Fail

“Permission to speak freely?” When I’m brought into a company to help with their marketing, one of the first things I ask is what their current content marketing strategy looks like. What I find is usually not pretty – and that’s when the question above tends to happen. Rarely do I find a marketing problem… Read More

How Jon Nastor Turned His Podcast Into a Successful Book & Business

I recently had the privilege of chatting with Jon Nastor. Jon is the host of the Hack The Entrepreneur podcast (200+ episodes and one of the top podcasts in his category on iTunes) and the co-host of Copyblogger’s The Showrunner, a podcast about podcasting. In this interview, we talk about everything from how Jon wrote his new book and… Read More