Joel Widmer is the Founder & CEO of Fluxe Digital Marketing—a content marketing shop that helps smart businesses create, produce and promote their content through a unique one-on-one interview process. When he’s not working, Joel can be found trying new restaurants with his wife, son, and daughter.
By Joel Widmer | Social Media
Should I be on Facebook or Twitter? Good news. It doesn’t matter. What matters is what comes first. The first step in any successful online marketing is content strategy. Now let’s back up and figure out why. Two Simple Definitions Social media is simply content that begs to be shared. It’s any type of article, video or […]
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By Joel Widmer | Tools & Resources
Because content is a core part of my services, I live, eat, sleep and breathe it. Too much of it. I was consuming way more content than I was producing. I call it “Information Constipation”. No one wants to talk about it but we all get it sometimes. I knew something needed to happen because […]
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By Joel Widmer | Content Marketing , Tools & Resources
When I started the blog for Fluxe, I poured everything I had into it. I knew that if I wrote AMAZING content that really helped people, the traffic (and eventually, customers) would come. And the traffic came…but not like I’d hoped. I wasn’t getting a good return on my time. Something had to change. Most […]
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By Joel Widmer | Content Marketing , Increasing Traffic
This is an excerpt of a blog post that I wrote for the Mindset of Networking blog. Click here to read the entire post. Have you been wanting to write more? Maybe on your blog, a guest post on someone elses blog or a newsletter? Not sure what to write about or how to get […]
Continue ReadingBy Joel Widmer | Content Marketing , Increasing Traffic , Lead Generation
You might have read about the benefits of guest blogging. But most articles fail to dig below the surface when explaining how guest blogging can actually help your business. The question is, can you can really justify spending time on guest blogging? So I’ve given you my top guest blogging benefits and explained each one […]
Continue ReadingBy Joel Widmer | Tools & Resources
How many times have you typed the same email over and over again just because it was faster to retype than find, copy and paste it? Or left the same typo in multiple emails because the computer didn’t catch it? If you know me, you know I LOVE finding new tools, apps and software to […]
Continue ReadingBy Joel Widmer | Content Marketing , Success
The role of a full-time digital marketing employee is a tough position to hire. Not because it’s your first hire, It’s difficult because you don’t know what you don’t know. How do you evaluate a potential marketer’s knowledge when your a small business and your not sure exactly what your digital strategy should be? This is […]
Continue ReadingBy Joel Widmer | Content Marketing
How do you really know if content marketing is a smart strategy for your business? Do you wait for someone to try and sell it to you? Do you jump online and do some research? Or are you so overwhelmed with everything else, you just ignore it and hope you won’t regret it? Figuring out […]
Continue ReadingBy Joel Widmer | Social Media
Reddit’s “I am a, Ask me anything” (IAMA) is one of the interesting places on the internet. If you’re not familiar, allow me to explain. First Reddit is an online community that is made up of about 2.6 million active readers and it’s split into almost every category you can think of. One of those […]
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By Joel Widmer | Content Marketing , Social Media
If you could connect with any blogger in your industry, who would it be? Forget about any limitations for a second, who would you choose? In the last few years we’ve had the opportunity to connect with hundreds of incredible bloggers and I’m going to show you a few techniques that will help you get […]
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