Joel Widmer is the Founder & CEO of Fluxe Digital Marketing—a content marketing shop that helps smart businesses create, produce and promote their content through a unique one-on-one interview process. When he’s not working, Joel can be found trying new restaurants with his wife, son, and daughter.
By Joel Widmer | Content Marketing , Email Marketing & Automation , Lead Generation
Your website has the potential to be your best salesperson. So why aren’t you treating it like the rest of your sales team? You wouldn’t send your sales team on calls without the proper training and support, would you? And you’d never send them out without making sure they had a great answer for every objection […]
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By Joel Widmer | Tools & Resources
A few weeks ago I was chatting with two friends of mine, John Price and Evan Tardy, about the business books that have had the biggest impact on our lives and businesses. It was crazy how much overlap we had, but each of us had gotten very different takeaways from each book. There is no doubt […]
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By Joel Widmer | Content Marketing , Tools & Resources
A few weeks ago I was talking to a friend who owns a marketing agency. The agency is her first venture, so I asked about the biggest challenge she’s had so far. I’m by no means an expert, but after running a business for a few years I do know it’s easy to forget what […]
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By Joel Widmer | Content Marketing , Tools & Resources
Have you ever thought about what your competitors are doing that you’re not? If you’re building your blog strategy or looking for ways to improve it, I’m sure this thought has crossed your mind more than once.. or twice. I use a process to quickly find out what the competition is doing for any niche AND if it’s working. Today, I […]
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By Joel Widmer | Content Marketing , Email Marketing & Automation , Lead Generation
Question: If your social networks shriveled up overnight and your search rankings disappeared tomorrow, who would actually return to your site? If you hesitated, keep reading. In this post I’ll show you exactly why you can’t build a blog or run a profitable business website without building an email list. Let’s dig in! Email is the Only Marketing […]
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By Joel Widmer | Content Marketing
Publishing a blog post often gets simplified into coming up with an idea, writing about it, and hitting publish. But as anyone who has a blog will tell you, it’s never that simple. Here is the process that we go through at Fluxe for our content and our clients’ content. I recommend you always take […]
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By Joel Widmer | Social Media , Tools & Resources
For most people, monitoring their brand online is an afterthought. Until there’s an emergency. It’s not that their online reputation isn’t important, it’s just not a priority. The opposite is also true. If you aren’t monitoring your brand actively and an opportunity comes up that could significantly help you and your business, you won’t be […]
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By Joel Widmer | Tools & Resources
Do you know how many hours you spend on email each week? Each day? How about the number of hours you spend on business development? Or reactive vs. proactive activities? I didn’t either until I started tracking my time. Because I wasn’t charging by the hour, I didn’t think time tracking was necessary. Boy was […]
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By Joel Widmer | Content Marketing , Tools & Resources
Think about the staggering amount of content you’ve created over the years. Think of all the emails you send and receive. (Need a reminder? Just check the total number of emails in your inbox.) What about work documents and client materials? (Look at all the Google Docs and Word files.) And we haven’t even gotten […]
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By Joel Widmer | Tools & Resources
If you own OR work in a service business, I know you’ve had at least one of these questions in the last month… Where is my time going? How can I make my service business more profitable? How do I create systems so I don’t have to do everything myself? Where do you get started […]
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