Joel Widmer - Fluxe Digital Marketing

About the Author

Joel Widmer is the Founder & CEO of Fluxe Digital Marketing—a content marketing shop that helps smart businesses create, produce and promote their content through a unique one-on-one interview process. When he’s not working, Joel can be found trying new restaurants with his wife, son, and daughter.

Sep 07

The Rise of the Influencer Economy with Ryan Williams

By Joel Widmer | Authority & Thought Leadership , Content Marketing , Social Media

There’s no such thing as a boring conversation with Ryan Williams. Ryan is a former stand up comedian, founding member of a social media marketing startup that got acquired by Disney, marketer at Machinima.com and too many other things to list. On top of that, he’s interviewed over 100 elite influencers from Youtube stars with millions of followers, […]

Aug 10

The Top 3 Free WordPress Plugins For Building Your Email List

By Joel Widmer | Content Marketing , Email Marketing & Automation , Lead Generation

Digging through dozens of WordPress plugins to find the best ones is never a “quick task”. Add high quality and free the requirements and you’ve just spent half your day researching, downloading and testing dozens of plugins that claim to be the best. But email marketing is essential. Email marketing yields an average 4,300% return on investment for businesses in […]

May 12

Content Upgrades: The Single Best Strategy To Grow Your Email List

By Joel Widmer | Content Marketing , Lead Generation

Think about this question for a second: Why does your website exist? If you said to generate leads, make more sales, or build an audience and authority in your industry, you’re in the right place. Each of those answers are a goal for a successful website, and meeting those goals starts with one thing: collecting names and emails. […]

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May 04

Advanced LinkedIn Search Tips to Find Your Prospects Faster

By Joel Widmer | Lead Generation , Social Media

A recent survey has shed more light on the habits of top salespeople on LinkedIn. The survey studied how they use LinkedIn compared to everyone else. The LinkedIn search feature turned out to be the main reason top sellers use LinkedIn. The results showed 76% of the top sellers use LinkedIn to identify potential contacts, 58% […]

Apr 26

3 Ways to Position Your Key Employees as Industry Thought Leaders

By Joel Widmer | Authority & Thought Leadership , Content Marketing

Thought leaders never start out as thought leaders. They earn that title from constant growth (the “thought”) and build a following of people who listen and take action on what they say (the “leader”). So, at what point did they graduate from employee to thought leader? After working with dozens of thought leaders across different industries, […]

Apr 19

5 Content Marketing Habits That Cause Blogs to Fail

By Joel Widmer | Content Marketing , Increasing Traffic

“Permission to speak freely?” When I’m brought into a company to help with their marketing, one of the first things I ask is what their current content marketing strategy looks like. What I find is usually not pretty – and that’s when the question above tends to happen. Rarely do I find a marketing problem is a one-off […]

Jan 27

How Jon Nastor Turned His Podcast Into a Successful Book & Business

By Joel Widmer | Authority & Thought Leadership , Content Marketing

I recently had the privilege of chatting with Jon Nastor. Jon is the host of the Hack The Entrepreneur podcast (200+ episodes and one of the top podcasts in his category on iTunes) and the co-host of Copyblogger’s The Showrunner, a podcast about podcasting. In this interview, we talk about everything from how Jon wrote his new book and […]

Nov 04

The 7 Best Business Productivity Tools For Your Mac

By Joel Widmer | Tools & Resources

It’s no secret I love trying new business productivity tools and apps. If it saves time or automates a process, I’m in! Over the past few months, I’ve tested dozens of new productivity tools and wanted to the best ones with you in this post. Let me know your favorite tools in the comments below and which productivity tools […]

Oct 28

How To Sell On Your Blog Without Being Salesy

By Joel Widmer | Content Marketing , Lead Generation

When I first started my marketing career, I took pride in the fact I was a marketer and not a salesman. I avoided selling at all costs because it felt, well… “salesy.” After all, no one likes to listen to a pushy sales pitch – online or in person. This turned out to be a mistake […]

Oct 21

Outsourcing Blog Writing: 9 Critical Questions to Ask

By Joel Widmer | Content Marketing , Success

If you own a small or medium business, you may have a marketing team, but it’s likely they’re not specialized in blog writing and content marketing promotion. This leaves you with an important choice: Do you hire and train someone in-house or do you find an outside company to outsource your blog content to? There […]

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About the Author