About Fluxe - Fluxe Digital Marketing

About Fluxe

We help companies tell their best stories in the most impactful way possible.

Our Vision

Our mission is to be the leader in helping great companies unlock and effectively share their best stories to grow their brands and connect with their audiences. We believe every company has impactful stories to tell — and we want to help them find and tell those stories.

Our Values

  • Protect and respect our clients. We build long-term, trusting partnerships through respect and discretion, always looking out for our clients’ best interests.
  • Constantly learn and implement. We stay curious and interested, making time for learning every day. We rapidly implement new knowledge to improve results.
  • Make decisions and own the results. In a world overwhelmed by options, we make timely decisions and take full responsibility for outcomes. We don’t pass the buck.
  • Support our team. We foster a collaborative environment where team members have autonomy to produce great work. We tackle problems proactively and ask for help, not hand-offs.
  • Start with strategy. We ground our clients’ goals in an intentional strategy before executing tactics. This ensures content aligns with brand messaging and business objectives.

What We Believe About Content Marketing

  • Every company has a unique story to tell.
  • Content should educate and motivate throughout the buyer’s journey across your sales funnel.
  • Content marketing is an effective, long-term growth strategy. But writing alone isn’t enough; it also requires strategy alignment.
  • Great content provides value through insights, education, and entertainment — not salesy, promotional language.
  • You can’t succeed online without an owned media content foundation. Content should be the cornerstone of your marketing.
  • We believe in providing value before asking for anything in return. Content marketing does this through education.
  • Content builds relationships and connections on a personal level. It’s not just about novel topics — it’s about your unique perspective.

Meet the Fluxe Team

Meet the pulse of Fluxe — a collective of sharp minds and warm hearts thriving in a culture where support fuels our proactivity and ambition drives our shared success.

Joel Widmer is the founder and CEO of Fluxe Digital Marketing.

As the founder of Fluxe, Joel is the visionary behind our innovative approach and team leadership. Based in Dallas, he balances his professional life with mountain biking adventures and culinary explorations with his family.

Betsy Finchum, Head of Operations at Fluxe Digital Marketing.

Betsy steers the Fluxe ship with a blend of operational savvy and a genuine passion for team unity. Living in Nashville with her husband Brennen and their three boys, she finds joy in gardening, savoring a great cup of coffee, and discovering new local experiences.

Trae Gunter is the content strategist at Fluxe Digital Marketing.

Trae, a key member of the Fluxe family since 2013, masterfully blends content strategy with his creative flair for design. A proud Nashville local, he cherishes time with his family and indulges in his passion for music.

A headshot of Mark Mackay, SEO Strategist at Fluxe Digital Marketing.

With a rich history in SEO, including projects for companies like Microsoft, Mark is our go-to for all things search engine optimization. His life as a digital nomad has taken him to 13 countries, where he’s often found enjoying idyllic beaches and exotic locales.

Lindsey Putnam is the senior editor at Fluxe Digital Marketing.

Lindsey, our Senior Editor, ensures every piece of content resonates with clarity and engagement. Fascinated by language and literature, she contributes her expertise remotely from West Texas, where she enjoys gardening and volunteering locally with her husband.

A photo of Leslie Sattler, editor at Fluxe Digital Marketing.

Leslie, at the helm of writer recruitment and development, ensures our content consistently hits the mark. Her New York roots and love for opera singing add a unique rhythm to her life, balancing her professional dedication with her artistic passions.

A photo of kayla Johnson, marketing assistant at Fluxe Digital Marketing.

Kayla, our Marketing Assistant, is the heartbeat of Fluxe, keeping projects and deadlines in perfect harmony. A Dallas native, she’s a baking enthusiast, a creative spirit, and a loving mom, fully immersed in the joys of family life and crafting.

A silhouette of a person in a grey box, representing the mystery next hire.

YOU!

We're looking for people to join our dynamic, supportive, and forward-thinking team of amazing humans. Explore our open roles or reach out to learn more about life at Fluxe.